Build Confidence
Help players believe in themselves, take risks, and grow through both challenges and successes in sport and in life.
Build a Culture Your Team Can Feel
Simple, high-impact activities designed to build confidence, strengthen connection, and develop leadership across all age groups.
This U8 to U18 collection brings together all three playbooks in one place, giving you everything you need to intentionally build your team culture from day one through the entire season.
Created by Phebe Trotman, multi-Hall of Fame athlete, 6X National Champion, experienced coach, and author of the Never Quit on a Bad Day® series.
Build Confidence
Help players believe in themselves, take risks, and grow through both challenges and successes in sport and in life.
Strengthen Connection
Create an environment where players feel included, supported, and connected to their teammates and the team.
Develop Leadership & Accountability
Support athletes in taking ownership of their actions, leading by example, and holding themselves and each other to a higher standard.

What You Get
30 simple, practical activities you can use right away to help your players:
Every Activity Includes:
Activities Include: Undercover Uplifter, Team Shout-Outs, Code of Champions, Stronger Together, Road to Greatness, Think Like a Champion, and more.
Each activity is easy to run, requires little to no prep, and is designed to create moments that stick with your players far beyond the game.


I love how simple, yet effective these team building activities are. Easy to incorporate into my practice plans for coaching youth soccer.
Tanya H.

Includes practical advice.
Rahim E.

Getting the best out of our athletes is complex and requires more than on‑field skills and tactics. The Champion’s Culture Playbook offers clear and practical activities to help young athletes think differently, build confidence, increase self‑awareness, and understand accountability. It gave me useful exercises to connect my players and empower them to strengthen their mindset, ultimately giving them the tools to enhance their overall performance.
Sadie M.

Building the best possible environment for athlete development requires intentional tools and skill-building. This playbook gives coaches simple activities to help athletes stay grounded and feel more connected to their teammates, their effort, and every session and game.
Liam C.

I love how simple, yet effective these team building activities are. Easy to incorporate into my practice plans for coaching youth soccer.
Tanya H.

Includes practical advice.
Rahim E.

Getting the best out of our athletes is complex and requires more than on‑field skills and tactics. The Champion’s Culture Playbook offers clear and practical activities to help young athletes think differently, build confidence, increase self‑awareness, and understand accountability. It gave me useful exercises to connect my players and empower them to strengthen their mindset, ultimately giving them the tools to enhance their overall performance.
Sadie M.

Building the best possible environment for athlete development requires intentional tools and skill-building. This playbook gives coaches simple activities to help athletes stay grounded and feel more connected to their teammates, their effort, and every session and game.
Liam C.
Great to Meet You, I'm Phebe
I’ve been involved in sports from a very young age and have spent the last 25 years coaching and developing players.
I’ve played across multiple levels, from youth to university to professional to masters. I’ve been honoured to be part of six national championship teams and inducted into several sports Hall of Fames, both with my teams and as an individual athlete.
Through all of that, one thing has always stood out to me: The strongest teams are built on culture.
When I talk about a Champion’s Culture, I’m not talking about winning championships, although those are great too.
I’m talking about creating an environment where players feel included, recognized, and valued.
Where they build confidence, support each other, and develop habits that stay with them far beyond the game.
Coaches are given drills.
They’re given systems.
They’re given game plans.
What they’re rarely given is a simple, practical way to build connection, accountability, and leadership within their team.
That’s what this playbook is here to support. One activity. One moment. One step at a time.
It's almost yours!
Fill in your name, email and click the button below to download The Champion's Culture Playbook.
“Championship culture isn’t built by chance.
It’s build through consistency, care and commitment.”
Frequently Asked Questions
Frequently Asked Questions
How do I access or download The Champion's Culture Playbook?
After your purchase, you will receive an email with a link to access or download The Champion’s Culture Playbook. Simply click the link to download the digital file directly to your device and get started right away.
What age groups and sports are these activities for?
Do I need special materials for these activities?